The Women’s Inclusive Network group (WIN@JM) at Âé¶¹Ö±²¥app regularly publishes stories featuring women across the company. These women have technical responsibility for product lines in each of Âé¶¹Ö±²¥app’s three core businesses. Ìý
In this edition of ourÌýWIN@JMÌýSpotlight,Ìýwe feature Heidi Michael, aÌýchemical engineer withÌýmore than 15 years of experienceÌýin R&D and business development, now thriving as aÌýSales ManagerÌýatÌýÂé¶¹Ö±²¥app. Multilingual, passionate about nature and a believer in empowering women through confidence and reciprocity, Heidi brings both expertise and heart to everything she does.ÌýWe sat down withÌýHeidiÌýto learn more aboutÌýherÌýjourney, passions, and insights.ÌýRead on to learn more.Ìý
Tell us about yourself.Ìý
I wasÌýborn in Finland, stillÌýliveÌýin Finland,Ìýand willÌýprobablyÌýstayÌýin FinlandÌýforever.ÌýI grew up in a lake district, so lakes will always be closest to my heart—even thoughÌýI’llÌýhappily admit that the sea and theÌýFinnishÌýarchipelago areÌýabsolutely stunning.Ìý
What is your professional background?
I have aÌýMaster of Science in EngineeringÌýwith a focusÌýonÌýPolymer Chemistry. IÌýbeganÌýmy careerÌýinÌýR&D andÌýspentÌý15 yearsÌýdevelopingÌýbinders for nonwovens. IÌýalso worked asÌýa global business developer,ÌýidentifyingÌýnew opportunitiesÌýin nonwovensÌýfor textile chemicals.ÌýAfter that,ÌýIÌýleftÌýlargeÌýmultinational companiesÌýtoÌýwork forÌýa smaller company,Ìýwhere I becameÌýthe business director of itsÌýnonwovensÌýdivision. I haveÌýnowÌýbeenÌýwithÌýÂé¶¹Ö±²¥app for 12Ìýyears.ÌýMyÌýcurrentÌýrole isÌýSales Manager, Nordic, and I also haveÌýresponsibility forÌýkey globalÌýcustomers.
Why did you choose to work at Âé¶¹Ö±²¥app?
IÌýhaveÌýStefan MohrÌýto thank for thatÌýgreatÌýchoice,Ìýas heÌýconvinced me to take onÌýwhat,Ìýto me,ÌýfeltÌýlikeÌýaÌýchallenge,Ìýmoving fromÌýdevelopment toÌýsales.ÌýÂé¶¹Ö±²¥app wasÌýlooking for someone in the Nordics who spoke the local languages and knew nonwovens.ÌýThe funnyÌýpart is that the companyÌýinitiallyÌýhad in mindÌýnotÌýto choose aÌýFinnishÌýpersonÌý-ÌýFinns areÌýknown for being a bit quiet, I guess.ÌýBut they still decided to hire me — typical Finn or not;ÌýI’llÌýlet others decide.ÌýFinnsÌýdon’tÌýbrag, soÌýI’llÌýjust quietly appreciate it.
How many languages do you speak?
My mother tongue is Swedish,Ìýand of course,ÌýIÌýspeakÌýFinnish.ÌýI speak EnglishÌýas well,Ìýand IÌýtryÌýtoÌýspeakÌýsome German.ÌýThanks to myÌýlovelyÌýcolleagues, I even get to practice a bit of the Bavarian dialect – they are so patient with me!
Are there any important mentorsÌýin your life?
I really appreciated the timeÌýIÌýparticipatedÌýinÌýthe Âé¶¹Ö±²¥app EmergingÌýLeadersÌýprogram in Denver.ÌýWe had many opportunities to interact with management, and it wasÌýa great experience.ÌýOne of the coaching sessionsÌýwas a trueÌý“LollipopÌýmomentâ€�Ìý-Ìýwhen someone says somethingÌýto you thatÌýfundamentallyÌýmakes yourÌýlife better,Ìýwithout that person realizing theÌýhuge impactÌýit had on you.ÌýI wouldÌýencourageÌýpeople toÌýthink of such a momentÌýandÌýthenÌýgo tell that person.
Could you shareÌýsome advice forÌýwomen?
IÌýdon’tÌýremember where I read it,Ìýbut weÌýshouldÌýstop apologizing and startÌýthanking.ÌýI’veÌýnoticed many times that women tend to apologize for so much. They say things like “I’m sorry I didÌýthisâ€� or “Sorry I’m like that.â€�ÌýTherefore,Ìýif someoneÌýassistsÌýyou,Ìýdon’tÌýsay, “I’m sorry you have to help me so much.â€� Instead,Ìýsay, “Thank you for doing me a favor.â€�
Have you had meaningful training at Âé¶¹Ö±²¥app?
The bestÌýtrainingÌýever was Negotiation Skills with Tim Birdsall.ÌýI learnedÌýthe principle of reciprocity,Ìýyou knowÌý-Ìýgive something, get something,ÌýandÌýfosterÌýaÌýwin-winÌýmindset.ÌýIf someone thanks you for doing something, respond with:Ìý“Thank you.ÌýI’mÌýsure you would have done the same for me.â€�ÌýIt plants the seed for reciprocityÌýand,Ìýin negotiations,Ìýgives you the opportunity to ask for something in return.
(TrueÌýstory: IÌýusedÌýthis with a customer after helping themÌýwith an emergency. When I said, “I’m sure you would have done the same for me,â€�ÌýheÌýsimply answered, “No.â€�ÌýI still smile when I think about it.)
Do you have any favoriteÌýmemoriesÌýofÌýworking here or about your colleagues?
Oh, so many.ÌýI especially value the sales meetings when we all come together as a larger group.ÌýWe have had manyÌýmemorable meetings. I am most grateful that theÌýmeeting in Finland wasÌýso well received.ÌýPeople thought theÌýfish was fantastic: freshly caught from the sea andÌýpreparedÌýover a fire. We hadÌýa great time.
What is the best adviceÌýyou would give to your younger self?
BelieveÌýmore inÌýyourself.
What do you like to do in your spare time?
I love being outdoorsÌý—Ìýnature is where I feel at ease. If money or time were noÌýobstacle, I would spend the entire winterÌýskiingÌýin the Alps!
WhatÌýis your favorite food orÌýcuisine?
MyÌýhusband'sÌýcooking.ÌýIÌýcannot complain.
Any funÌýfactÌýabout you that may surprise people?
Well, when I was young, IÌýcompetedÌýinÌýbodybuilding.ÌýFor me, itÌýwasÌýnever about flexing on aÌýstage.ÌýIt’sÌýmore about seeing how far I can push myselfÌýphysically and mentally.ÌýHonestly,Ìýafter surviving those workouts,Ìýanything that lands on my desk feels very manageable.
Finally, what do you enjoy most about working with your colleagues?Ìý
ÌýI’veÌýrealized that the things you rememberÌýand valueÌýin life are people and experiences.ÌýThat’sÌýwhy I appreciate Âé¶¹Ö±²¥app's emphasis on people—putting people first and creating the Âé¶¹Ö±²¥app experience. It truly aligns with my own values. And, of course, having colleagues who share the same valuesÌýmakes all the difference.Ìý